izim melike moral

Dopamine Dressing 

Dopamine is a hormone in the brain that increases our inspiration and carries a signal about our feelings of happiness.  I wanted to create a capsule collection for Bershka in my ss/2023 women's collection.  In these times when the pandemic process slows down for the world and we need more happiness, fashion has opened the doors of a modern trend: Dopamine Dressing.  Especially at these times when we miss dressing the most, Dopamine Dressing creates a strong fashion from dynamic colors to delightful patterns, while at the same time bringing a more optimistic atmosphere. Dopamine Dressing, which gives the feeling of jumping into the rainbow, makes a beautiful collection.  In addition, instead of using accessories such as zippers and buttons in the collection, lacing details come to the fore and support sustainability. This collection uses fashion as a source of happiness.